5 Benefits of ELEVEN Shampoos You Probably Didn’t Know

Many of us choose beauty products based on the straightforward promise on the packaging. Take ELEVEN shampoos, for instance. Each bottle makes it clear what it’s for and how to use it. Need hydration? Pick Hydrate My Hair. Want smooth, frizz-free hair? Go for Smooth Me Now. Looking to protect your colour? Keep My Colour has you covered. While the promise on each bottle makes your choice simple, these hair care products have more to offer than what meets the eye.

Beyond the qualities clearly stated on the bottles, ELEVEN shampoos stand out for other things, like being everyday friendly, cruelty-free, and more. So while you’re buying an ELEVEN hair shampoo for its obvious benefits, you’re also choosing a product with hidden strengths that support healthier hair and a more mindful routine.

Everyday Friendly Formulas

Having freshly washed hair is one of the best feelings in the world. However, not all shampoos are made for everyday use. Some contain harsh detergents or strong active ingredients that can strip moisture if used too often.

ELEVEN shampoos, on the other hand, are carefully formulated to be gentle enough for daily use. They combine effective cleansing with nourishing ingredients like hydrating coconut oil, soothing chamomile and cucumber extract, to keep hair healthy and hydrated, even if you need to wash it every day.

Whether it’s because you simply love the sensation of freshly washed hair, or you have an oily scalp, you can wash your hair often without compromise. All ELEVEN products are free from parabens and are pH-balanced to suit the hair, scalp, and skin.

However, some shampoos from their collection may contain sulphates, alcohols, and artificial fragrances. If you need an option for everyday use that’s free from nasties, it’s advisable to check the specific product’s ingredient list. For instance, the Gentle Clean Balancing Shampoo is a gentle, soap-free formula that’s free from sulphates and parabens.

Cruelty-Free

The official bunny symbol is widely recognised as a mark that a product is cruelty-free. When you see it, you know that no animals were harmed in its making.

When you look at ELEVEN shampoo bottles, you’ll notice that they don’t carry this symbol, so you might assume otherwise. But in reality, all ELEVEN Australia products are cruelty-free, although it isn’t obvious from the bottle.

The brand has officially removed the official bunny logo to comply with EU laws and make their packaging universal and instantly recognisable, no matter where the products are sold. Rest assured, though, you can shop with peace of mind knowing that all their products remain cruelty-free and approved by PETA.

Palm-Free

In their effort to be as environmentally responsible as possible, ELEVEN Australia shampoos are formulated without using palm oil as a standalone ingredient. Using palm oil in its conventional form is considered environmentally harmful because large-scale production drives deforestation, destroys wildlife habitats, and contributes significantly to greenhouse gas emissions.

This said, although “palm oil-free” is not mentioned on the bottle, the ELEVEN range is a more ethical choice for environmentally conscious hair care. This not-so-obvious trait lets you enjoy high-quality hair care while supporting sustainable practices.

Although this brand avoids using palm oil as a standalone ingredient in its shampoos, it’s worth noting that a handful of other ingredients may still contain palm derivatives. The good news is that these are responsibly sourced and RSPO-certified.

100% Recyclable

For eco-conscious consumers, it’s not just what’s inside that counts, but also how the product is packaged and disposed of. ELEVEN’s 100% recyclable bottles, tubs, and cans reflect a hidden commitment to sustainability for those who care about the full life cycle of their hair care products.

Although it’s not always stated on the bottle itself, the packaging is designed to minimise environmental impact. Recycling practices can vary by region, so it’s important to follow your local guidelines to ensure the packaging is handled responsibly. This may include instructions on rinsing the bottles, removing pumps or caps, and any other preparation needed before placing them in the recycling bin.

Local Expertise

ELEVEN shampoos are proudly made in Australia, and it’s clearly written on the bottle. However, it still doesn’t tell the whole story and the local expertise behind the formulas. ELEVEN shampoo formulas are developed by local hair professionals who have an understanding of Australian hair types, climate, and environmental factors.

Dryness from sun exposure, humidity-induced frizz, and maintaining colour vibrancy are some of the most common challenges that many Aussies face. Being crafted by local hair professionals who understand these conditions means ELEVEN shampoos are good at handling hair’s least-loved moments. They can keep locks healthy, resilient, and manageable even when they have a mind of their own.