The Hottest Men’s Sneaker Trends and Brands of 2018
It’s funny how comfort and unconventional design teamed up together to bring us high-end fashion shoes that weren’t as acceptable in the past as they are today, not just as footwear but also as pieces of art for collectors. Most of the brands that dominated the industry have also reinvented it, leaving a lot of the old designs ready to be re-introduced as remastered versions, boosting sales and brand value even further and opening up more room for new designs to plummet. In today’s market, there are lots of competitors involved in the sneaker game, and most of them aren’t even close to being innovative like some of the leading superbrands that we are going to talk about today, that made the best technological advancements and improved shoe comfort this year.
The brand that’s responsible for shoes taking the path of science is Adidas. Their awesome variety of sneakers shoes men models have been all the rage in the past couple of years thanks to their extreme comfort combined with today’s technology. The latest and greatest to spun out of this industry giant are 3d printed shoes that came in different forms while maintaining their comfort and adding lightweight to their list of features. They’ve also introduced a similar shoe made out of plastic from the ocean, proving their competitors that they can be environmentally-friendly and keep their recognizable designs and comfort at the same time.
As one of the oldest shoe brands founded in 1919, Balenciaga has been a breaker of design chains in the past couple of years, making high-fashion footwear a norm, while the brand separated itself from the rest of the bunch by putting luxury at its forefront. Telephone wire styled laces and big chunky pieces of silhouettes are just some of the sneakers shoes men crave for, which has made Balenciaga a staple in the shoe industry.
Undoubtedly, the sneakers shoes men are most familiar with are the Air Jordans which has made Nike a direct competitor to Adidas with arguably the best combination of fashion, comfort and familiarity that they’ve put in a shoe and made it instantly recognizable. Without any dilemma, with this, they positioned themselves as the top dog in the industry. Nike has been ridiculously successful in what they do thanks to their easily recognizable design and consistent collaborative approach, which has made them the ultimate trendsetters in the industry.
Puma recently had a change of ownership and for a really long time, they were a close competitor to Adidas. In the past couple of years, their mediocre designs were the go-to in the brands’ footwear, which came to an end this year. They introduced a new line of shoes that resembles some of the design elements in Balenciaga’s Triple S – except for the price, that is, which makes them a much cheaper replacement.